In a sign of growth for the technology, some 14 million people in the U. S. — more than twice the population of Massachusetts — used a QR code in June, according to a new report. Those people, representing 6. 2% of the total mobile audience in the U. S. , scanned a QR or bar code on their mobile device, comScore estimates. The report also showed that QR code users are more likely to be male (60. 5%), between the ages of 18 to 34 (53. 4%) and have a household income in excess of $100,000 (36. 1%) Magazines and newspapers are the preferred vehicle for scanning QR codes (49. 4%), followed by product packaging, (34. 3%). The preferred place to scan was at home (58%) and then retail stores (39. 4%). ComScore’s report was based on a sample of 14,452 adults.
Below are two custom QR Codes created by Advanced Mobile Solutions:
Search has always been a top activity on the internet, but mobile searches are increasing each year, as are mobile search advertising expenditures. According to a recent study, targeting smartphone users could be the ultimate platform for retailers and local businesses.
The research indicates that mobile searchers are much further in the buying cycle than any business or marketer could have ever dreamed. As mobile devices become more popular and more technologically advanced, mobile search is becoming a much more prominent activity.
Mobile search ad spending is expected to make up 27% of the US mobile advertising market in 2011, and continue to surge toward 34% by the year 2014.
Users who are searching for a product on their smartphones may be sitting at home, but odds are they’re out and about, getting things done and purchasing goods. While consumers (especially desktop users) usually purchase their machines for use at home or work, consumers purchase mobile devices with the intent of using them on the go. Smartphone users could be running around town looking for a product or, better yet, in a store researching something that’s right in front of them.
What Actions Do Users Take After Makings a Mobile Search?
For a retailer, marketer, or eCommerce store, these numbers should open your eyes to the power of mobile search.A survey conducted by Google and Ipsos OTX MediaCT gives us an idea of what smartphone users do after running a search on a mobile device.
To the adoration of retailers and marketers alike, the most common activity after performing a search was to visit a business’ website or store. An amazing 55% of people who searched for product information via a mobile device actually walked into a physical store shortly after. While another 39% visited the retailer’s website.
The second most common activity was to continue research on either a PC or smartphone Although purchasing was the least likely activity after a mobile search, the report indicates 53% of all mobile searches related to a product resulted in a purchase. 40% purchased something in a brick-and-mortar store, 35% made their purchase online, 20% actually made a purchase using their smartphones. These numbers are In other words, more than half of smartphone users purchased a product after doing a search on their smartphones, and even more users visited a physical store. For a retailer, marketer, or eCommerce store, these numbers should open your eyes to the power of mobile search.
Mobile Search for Local Businesses
The study further segmented searchers who were searching for a business close to their location. Of mobile searches for a local business, 61% called a store after there search, and almost as many searchers actually visited a business—59%. 58% searched for directions or looked at a map, which falls in line with 59% that visited the stores physical location. (Perhaps that 1% might have gotten lost on the way? ) Furthermore, 54% of local, mobile searchers visited the business’ website. An astounding 36% of survey respondents stated they made a purchase at the physical location and 27% said they made a purchase at the business’ online store.
The number of respondents who promoted the businesses on their smartphones is also remarkable. 22% of mobile searchers recommended a business to someone else. The study indicates that 20% of mobile searchers either read or wrote a review, but reading versus writing is a much different activity so the only conclusion we can draw from that is having positive reviews is important.
As you can see, targeting mobile searchers could potentially be an untapped goldmine a business. But how do you do that? Are there any specific ways to target mobile searchers? Absolutely! Stay tuned for Part II when we’ll walk through the best practices to optimize a site for mobile search.
More than a quarter of smart phone users plan to purchase a new or used car in the next year. And, a whopping 78% of those new buyers will use their mobile device as part of the decision making process, according to an article in Media Post.
The findings come from a new study of 851 mobile users over a three month period ending February 15, 2011.
According to the survey, 15.6% of mobile users plan to buy a new car in the next year and 10.4% will purchase a previously owned vehicle. That figure bodes well for an auto industry that is clearly on the rebound after several lackluster years.
Clearly, there is a distinct correlation between the higher income users of smart phones and the typical US adult population. While only 5.5% of adult Americans plan on buying a new car in the next year, 15.6% of smart phone users are making such plans.
And, the car buying plans are being made on the mobile phone. The study found that 48% of smart phone users planning to buy a car this year are using their mobile phones to conduct initial research on a new car. 44% are using their mobile devices to comparison shop right on the auto dealer’s lot. 32% are even using their smart phones to locate an auto dealer.
Jim Stutzman Chevrolet-Cadillac is one auto dealer that is investing in the power of mobile marketing for its auto dealership. The Winchester, Virginia GM auto dealer uses the Cars2Go auto dealer app from Advanced Mobile Solutions to allow consumers to gain real time access to its current auto inventory on his lot. Consumers can also schedule service appointments via the mobile phone app.
If Stutzman wishes to contact his customers or prospects, he can do so via the send notification of the Cars2Go app or through the company’s text message marketing product. The service also generates trade in leads via its Cell Ur Car feature.
By 2013, more Americans will access the internet through their mobile device than through the internet. That’s why Jim Stutzman Chevrolet-Cadillac has invested in a mobile web site so that users can use its Click to Call feature to contact the dealership.
Jim Stutzman Chevrolet-Cadillac knows that its mobile marketing tool will drive more car sales to his dealership so that’s why he’s made the investment in it.
“Everything is moving to the mobile phone,” said Stutzman, “so why should car buying be any different?”
Consumers are searching for auto information via mobile phones and auto dealerships need to be aware.
According to an April, 2011 study by Nielsen, over 5 million Americans accessed automobile information via mobile phone.
- Search – 59 million
- Weather – 47
- Social – 43
- News – 39
- Entertainment – 37
- Maps – 25
- Sports – 24
- Banking – 19
- Movies – 19
- Restaurants – 15
- Travel – 10
- Health – 8
- Auto – 5 million
Advanced Mobile Solutions Cars2Go product is an ideal solution for auto dealers that wish to tap this lucrative mobile market for auto information.